Customised Market Research
What is market research?
Market research compasses various methods utilized to gather information and comprehend a company's target market. The information gathered is employed by businesses to enhance their products, improve customer experience, and develop a marketing plan that attracts high-quality leads and increases conversion rates.
What is customised market research?
Customized research refers to the creation of a market research plan or program to address a specific business or marketing issue that lacks a straightforward pre-existing solution.
What we can offer?
Our company provides the full suite of custom market research services you'd expect from a reputable firm. We are here to help with any questions or research needs related to your product and proposition, pricing, market channels, or promotion. Our complete range of customised market research services can be found below.
Qualitative Research
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Observation and unstructred questioning
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Focus Group
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Individual Depth Interviews
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Group Discussion
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Social media listening
In-field market observation
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Natural & contrived observation
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Direct & indirect observation
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Disguised & open observation
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Structured & unstructured observation
Quantitative Research
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Diagonostic Analytics
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Prescriptive Analytics
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Predictive Analytics
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Hypothesis Testing
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Experimental Analysis
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Segmentation Analysis
Experiments and field trials
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A/B Testing
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Experimental Design
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Response Models
Our approach to customised market research
We employs cutting-edge research methods and techniques across its diverse offerings.
Methods/Techinques
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Qualitative research
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Quantitative research
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In-field observations
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Experiments and field trial
Applications
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Marketing Strategy
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Customer segmentation analysis
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Consumer behaviour studies
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Brand development strategy
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Market penetration strategy
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Brand positioning analysis and strategy
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Market competition analysis
Our market research steps
• Gathering and analysing market data
• Measuring market performance and market share
• Conducting industry, competitive and brand analysis
• Identifying market conditions and trends
• Analysing the current target market and determining opportunities for market expansion
• Evaluating current products, campaigns and brands in the marketplace
Let's explore how our personalized market research methodology can empower you to seamlessly leverage any business or marketing challenge or opportunity